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  • Guest Writer

The Passion of Fashion - True Fashionistas

Jennifer Johnson, Co-Founder of True Fashionistas® is a multifaceted entrepreneur, author and podcast host who is also actively involved in her community. She owns True Fashionistas (Florida’s largest lifestyle resale store), Pink Farmhouse (online store), and The Confident Entrepreneur, which encompasses her podcast, blog, motivational speaking, and coaching business for women entrepreneurs. Jennifer is an inspiration to other women business owners as she shows that it is possible to succeed in business while also making a difference and giving back to her community. 

Jennifer and her husband Brad started True Fashionistas® in 2011. After moving to Naples from Minnesota they realized the need for a store like True Fashionistas right here in Collier County. There was nothing quite like True Fashionistas already here, so they came up with a concept to combine designer brands like Chanel, Louis Vuitton and Gucci along with brands like Lululemon and Lilly Pulitzer. A few years after opening their initial store they also added a home store featuring furniture and home décor. Now True Fashionistas® is the largest lifestyle resale store in Florida. In addition to their website and many other platforms, they also offer 100% of their merchandise online. This allows them to have worldwide reach. They also do live shows on Facebook and on our website several times a week. Think of it as the resale version of a home shopping channel. Because they have such a large audience, they sell 93% of the merchandise they bring in within 90 days and that makes their consignors very happy.

True Fashionistas® was founded on honesty, integrity, and passion. Everyone that works at True Fashionistas® has a passion for what they do, and it shows. They have a large selection of clothing and accessories for both men and women as well as furniture and home décor. At True Fashionistas® they believe you can sell, shop and look fabulous.


Store Hours:

Monday - Saturday

10 a.m. - 6 p.m.

Clothing & Furniture

2355 Vanderbilt Beach Rd #104

Naples, FL 34109



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