Medicine, Made Personal

Inside Dr. Kogan’s Concierge Functional Primary Care Practice

“Functional medicine has expanded my ability to help people heal in meaningful ways."

Since 2019, when leading holistic medical doctor, Svetlana Kogan, M.D., moved her practice from Manhattan to Naples, her fresh approach to patient care has continued to make an impression. Now, one of the very few physicians in the area formally educated and certified in functional medicine, Dr. Kogan offers a unique blend of solid medical training, personalized attention, and genuine compassion through her concierge medical practice.

From her office on Fifth Avenue South, Dr. Kogan has become known for combining traditional internal medicine with practical, lifestyle-based strategies that help patients feel their best. A board-certified physician with more than 25 years of clinical experience, she also holds certification from the Institute for Functional medicine—a professional achievement that reflects her dedication to ongoing learning and her commitment to getting to the root of health concerns instead of just treating symptoms.

A major part of her functional medicine approach includes access to advanced diagnostic testing. Patients can explore genomic evaluations, microbiome and gut-health testing, hormone and adrenal assessments, and other specialized tools that help uncover what may be driving chronic issues. These insights allow Dr. Kogan to create customized, thoughtful plans tailored to each person’s needs.

What truly sets her Functional Primary Care practice apart is the level of personal connection she offers. By keeping her patient panel intentionally small, Dr. Kogan can devote her time and attention to each practice member. Every patient receives her personal cell phone number, making communication easy and direct—without layers of middlemen or impersonal portals. Her membership also includes unlimited coaching, giving patients steady support as they work toward better long-term health.

“Functional medicine has expanded my ability to help people heal in meaningful ways,” she says. Her goal is to help patients understand their bodies, make confident choices, and feel empowered in their wellness journey.

In a community that values high-quality care and personal attention, Dr. Svetlana Kogan continues to stand out—offering a modern, thoughtful, and deeply caring approach to medicine.

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Dr. Kogan, MD, IFMCP

Concierge Holistic and Functional Internal Medicine

720 Fifth Avenue South • Suite 209

Naples FL 34102

239.676.6883

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