Genesis of Naples Breaks Ground on State-of-the-Art Facility

Completion and Grand Opening Anticipated in Early 2027

Genesis of Naples, privately owned and operated by the Zellers family of Naples since 2018, is proud to announce that construction has officially begun on its new, stand-alone Genesis facility at the intersection of Pine Ridge Road and Interstate 75 in North Naples.

For family members and the entire team, this groundbreaking represents far more than the start of a building — it is the realization of a dream that has endured challenge after challenge and never wavered.

“This moment carries tremendous emotion for all of us,” said Tim Zellers, owner of Genesis of Naples. “We believed in this project with our whole hearts, even when the path felt uncertain and the obstacles seemed endless. What pushed us forward was our responsibility to our family business, our customers, and a community that has trusted us for generations. They deserve this facility, and we refused to let setbacks stop us.”

When complete, the new 12-acre Genesis campus will showcase more than 30,000 square feet dedicated exclusively to Genesis auto sales, service and luxury customer experiences — one of the first of its kind in the worldwide Genesis network. The facility will join a growing number of new standalone locations being built in the United States, offering service, parts and a premium selection of vehicles, and will be convenient to shoppers across Naples, Bonita Springs, Estero and the east coast of Florida.

The project, originally scheduled to begin in early 2025, faced an unexpected and prolonged delay due to the complex coordination required around a longstanding roadway easement neighboring the site.

“There were days when progress felt painfully slow,” Zellers said. “We entered countless conversations, explored every possible compromise, and fought for every inch of movement. And even when a mutual agreement couldn’t be reached with a neighboring property owner, we pressed forward — leaning on the permitting process, leaning on perseverance, leaning on prayer, and leaning on friends who reminded us to keep going. And we did.”

The delay affected more than 5,000 current Genesis auto owners throughout the region.

“Our customers showed remarkable patience and grace,” Zellers said. “Their encouragement, loyalty, and belief in what we’re building gave us strength. They reminded us why we were fighting so hard. They are the heartbeat of this project — and they are absolutely worth every moment of the wait.”

The new Genesis of Naples will feature its own dedicated showroom, service and maintenance department, replacing the Zellers family’s current location adjacent to its Tamiami Hyundai dealership. Throughout the construction process, Genesis of Naples will continue serving customers from the shared location with a newly renovated Hyundai at 6780 Airport-Pulling Rd. N., supported by an expanded Genesis-dedicated staff to ensure a premium experience every step of the way.

“This project is not just metal, concrete and glass,” Zellers concluded. “It’s a testament to grit. To faith. To the unshakeable belief that doing the right thing — even when it’s hard — always leads somewhere extraordinary. We are building more than a dealership. We are building a legacy, a promise, and a new chapter for Genesis in Naples. We cannot wait to welcome everyone into this new home soon.”

Genesis of Naples has consistently ranked among the top five volume Genesis franchises in the continental United States. It also is one of only a few U.S. retailers to receive the Circle of Prestige Award of excellence in sales, service, guest experience and overall satisfaction (2020, 2021, 2022 and 2023).

The Genesis brand is a luxury vehicle division of Hyundai Motor Group that was introduced in 2008.

The Zellers family also owns Tamiami Ford at 1471 Airport-Pulling Rd. N. The Tamiami dealership brand has been a force in Naples since Arlie Zellers launched Tamiami Ford in 1973. Today, the Zellers family – Robert and Sheila Zellers, daughter Joy Zellers-Rautenkranz, and son A.J. Zellers – represent one of the last privately owned auto dealerships in Southwest Florida. Between the three dealerships, the family employs nearly 300 in Collier County with annual new and preowned sales surpassing 5,000 vehicles.